What is coaching anyway? If we look at athletics there is always a coach. Golfers have a swing coach, there are pitching coaches, diving coaches, gymnastic coaches and more. Think of business coaching as “strength and conditioning coaching”, much in the same way as athletics. Come from your strength and develop new muscles by exercise, practice and commitment with a professional coach to encourage self-awareness, offer new disciplines, set goals, and hold accountability. Professional development is enhanced by the coaching relationship by offering space to step into challenges with a stake-holding , objective coach who’s only interest is the clients self improvement, call to action, and success.