What drives competition? The urge to win is within all of us. To get there first and fastest, with finesse and style. To be recognized and rewarded. As a surfer I experience it every time I get in the water. It begins with standing on the beach and looking at the waves. How are they breaking? Where is the best place in the line up? Who else is in the water and what are their advantages or disadvantages?
From a business perspective we do the same thing. We approach a new project or potential new client by first assessing the situation. What are the conditions like? How are we going to approach the challenge? Who’s our competition?
As with standing on the beach and observing the ocean, taking the extra moment to assess our environment is vital. What is the current state? How will it change? In both surfing and business there are cycles which influence and directly impact our actions.
Purpose before action. What are our first steps? Where are we? Where do we want to go? How are we going to get there? These are the basic questions I find make a difference before jumping in. Planning is imperative but as John Lennon said;”Life is what happens when you’re busy making plans.” So, how well do we adapt when things change? Success can be measured by how flexible one is to shifts in the tide and changes in circumstance.
Once you’re in the deep end it’s important to stay aware of your surroundings. What’s happening around you that will apply pressure? What new tactics will you have to employ to maintain your momentum and success? Is it about being in the right place at the right time, or is it ability, agility, and angle of attack that brings you the best results?
In the end, it is about showing up with your A game. The environment will always shift and change beneath your feet, but your experience and expertise to be fluid, self-aware, and on point will ultimately reward you with many more successes than failures.